At the end of this TED talk by Dame Ellen MacArthur you will hear examples that directly relate to what we discuss in the PLM Community today such as product as a service. And a call out for Innovation, part of the Product Innovation Platform. Related to the theme of PDT 2015 is also the inspiring story here how she had the choice of going fast with the storm to avoid its dangerous part but still breaking the record by mastering it. See the TED talk here