2022 EMEA Programme

Digital Transformation and PLM – a call for PLM Professionals to re-define and re-position the benefits and value of PLM.

Updated on 11/10/2022

Day 1 – 18 October

07:30 – 08:30 | Registration & Morning Coffee in the PLM Collaboration Café

08:30 – 08:40 | Welcome
Peter Bilello, President, CIMdata & Håkan Kårdén, Director of Marketing, Eurostep

08:40  – 09:20 | Opening Presentation: Digital Skills Transformation—Often Forgotten Critical Element of Digital Transformation 
Peter Bilello, President & CEO, CIMdata [Bio]
The success of a digital transformation ultimately depends on an organization’s workforce and its willingness to utilize and take advantage of newly enabled capabilities. CIMdata’s research and experience have indicated a dozen evolving trends and key enablers—CIMdata’s Critical Dozen©—for the digitalization of the industrial economy. While all 12 are critical, digital skills transformation is perhaps the most neglected and overlooked element. As a result, many organizations fail to ensure and appreciate that their workforce must acquire and utilize new skills that are fully aligned with the process and technology aspects of their transformation. This presentation will outline the Critical Dozen, emphasizing the need for digital skills transformation, along with discussing the current state of enablement within the industry, what success looks like, the key points of failure, and a four-step framework that can be deployed to achieve the appropriate alignment.

09:20 – 10:00 | Keynote: Transformation Journey and PLM & PDM Modernization to the Digital Future
Josef Schiöler, Head of Core Platform Area PLM/PDM, Volvo Group [Bio]
The Volvo Group is on an exciting transformational journey, and the magnitude of change is huge. Megatrends such as electrification, automation, and connectivity are driving change. The Volvo Group has set ambitious targets in our 2030 vision to meet the convergence of these megatrends and the new opportunities they bring. In this new reality, Volvo Group must adapt to become masters in producing digital offerings that are profitable, scalable, and differentiated. To adapt to the fast-paced world around us, we need to be much faster to market, work closely with our customers, and possess the ability to quickly scale up our digital offerings to maximize our value proposition to our customers. Digital & IT will enable and facilitate this change with the clear ambition to become the digital capability of the Volvo Group and enable value creation at scale. To support this change, the Volvo Group PLM & PDM landscape is undergoing a significant transformation to enable speed to meet future needs and changing business models, including a more connected partner ecosystem. This presentation will share some learnings on Volvo Group’s journey and key factors to consider in a PLM/PDM transformation.

10:00 – 10:05 | Summary

10:05 – 10:25 | Networking Break & PLM Collaboration Café

10:25 – 10:45 | Sponsor Thought-Leadership Vignettes


10:45 – 11:15 | Steering future Engineering Processes with System Lifecycle Management
Patrick Schäfer, ThyssenKrupp Steering [Bio]
Many of the challenges ThyssenKrupp Steering faces today relate to current trends in the automotive sector, such as autonomous driving, e-mobility, car-to-car connectivity, and stricter safety as well as environmental requirements. Steering systems can do a lot to reduce Co2 emissions. New steering technology is needed for autonomous vehicles, and customers want the steering feel to be customizable. Cross-platform developments reduce costs which, on a downside, require a higher degree of modularity and standardization of steering systems. New steering functions are driven mainly by E/E and software today. That makes products and product development a lot more complex. The need for integrated processes and a digital thread becomes crucial with increasing complexity. In the future, the development process will be much closer to Model-Based Systems Engineering and the mechatronic V-model-based approach. ThyssenKrupp Steering relies on System Lifecycle Management to shape its future engineering processes and IT landscape. This presentation will focus on the need to redefine and reposition PLM in terms of digital transformation and will introduce System Lifecycle Management as a key concept to support future engineering processes.

11:15  – 11:45 | MoSSEC and the Importance of PLM Data Interoperability in a Future Sustainable and Connected World 
Kyle Hall, Data Driven Systems Engineer, Airbus [Bio]

Sustainability is at the core of business in 2022. Ensuring interoperability between the systems which handle engineering data is a priority for every business. We all aim to streamline the development lifecycle process and bring competitive and compelling solutions to our respective markets. Understanding the engineering resources you have access to and the value of those resources is an essential prerequisite for the future rapid developments of the sustainable products and technologies that the market demands. MoSSEC (Modelling and Simulation information in a collaborative Systems Engineering Context) is the published ISO standard (ISO 10303-243) for improving the decision-making process for complex products. This presentation will offer an overview of how the standard defines the interoperability of traceability metadata commonly held within PLM solutions, the vision of interoperability between teams, platforms, and organizations, and finally, the value to all industries in developing common implementations of the standard. Thus, linking aerospace, marine, nuclear, chemical, mechanical, biomedical, and automotive industry developments together with a common goal of a future sustainable and connected world.

11:45 – 11:50 | Summary

11:50 – 13:00 | Networking Lunch & PLM Collaboration Café

13:00 – 13:30 |Digital transformation in customer service business at Siemens Energy
Per Soderberg, Head of Digital PLM, Siemens Energy [Bio]
Digital transformation is everywhere today. It is a great opportunity as well as a challenge, perhaps even more so for a service organization. Conceptually it is straightforward, digitally transforming the business by using digital twins, relevant data, and algorithms, all leading to great opportunities to improve and transform. But, and here is the challenge, for an organization servicing an operating fleet of more than 80,000 machines in more than 170 countries, undertaking a digital transformation is significant. It becomes even more of a challenge with an average fleet age of more than 25 years. Especially as, at most times, the availability of reliable quality data is challenging. This presentation will discuss how Siemens Energy’s industrial applications services approach digital transformation in the domain of products and plants.

13:30 – 14:00 | Digital Twin Continuity across the Product Lifecycle 
Robert Rencher, Sr. Systems Engineer, Associate Technical Fellow, Boeing [Bio]
The Aerospace & Defense PLM Action Group (AD PAG) collectively sponsored a team of domain experts from AD PAG member companies to define objectives, requirements, and roadmaps for digital twin/thread solutions. In Phase 1 the team conducted research that identified a plethora of digital twin/thread concepts and definitions. A method of describing this phenomenon was prepared to organize and understand the definitions. In support of preparing the A&D industry’s digital twin/thread definitions, the team prepared constructs to describe the intended functionality and utility of the digital twin/thread. The resulting A&D industry definitions are the collaborative work of representatives from several leading A&D companies. The Phase 2 project deliverable consisted of a digital twin/thread position paper for the A&D industry. The purpose was to facilitate an industry baseline definition and understanding of the current capabilities of the digital twin/thread in the A&D industry. Phase 3 is in the process of evaluating the effectiveness of current Business Architecture Frameworks and Methodologies in support of the architectural definition of digital twins and digital threads. This presentation will provide an overview of this project’s findings to date and its implications for the current concepts of digital twins and digital threads.

14:00 – 14:05 | Summary

14:05 – 14:25 | Sponsor Thought-Leadership Vignettes

Share PLM

14:25 – 14:45 | Networking Break & PLM Collaboration Café

14:45  – 15:15 | Accelerating Digitalisation at Stora Enso
Kaisa Suutari, Director, Innovation Services, Stora Enso [Bio]
Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden construction, and paper. Stora Enso’s digitalisation programme aims to increase safety and efficiency in our operations as well as develop new innovative services and ways of doing business. By leveraging all possibilities with digitalisation and ecosystem collaboration, we can make the most out of our raw materials and trees, while at the same time making people’s lives easier. This presentation will share the ingredients and the culture change that has to happen to drive the transformation and achieve large-scale benefits.

15:15  – 15:45 | PLM‘s Role in Unifying an Organization’s Product Data Quest
Samrat Chatterjee, Business Process Manager – Product Lifecycle Management, ABB [Bio]
ABB Process automation is at the forefront of product development revolving around complex processes spanning product management, research and development, and fulfilment functions. Departments look at product data differently, and each user has different expectations about the data representation within departments. Introducing a Product lifecycle management (PLM) tool in such an environment brings tremendous advantages in all the obvious contexts. It, however, also brings forward hidden issues around processes and data management. Can PLM applications bear this burden of growing expectations from product data management? Can PLM function as a unifier of this data quest across divergent functions by engaging digital thread concepts beyond the usual avenues? Can PLM be the bearing point for evolving requirements around Agile product development, compliance assessments, Product sustainability, Master data management, and so on? This presentation will share experiences leading the definition and adoption of PLM in ABB’s Process Automation – Process Control Platform unit.

15:45 – 15:50 | Summary

15:50 – 16:50 | CEO Spotlight: View From the Top: The Future of PLM in the Age of Digitalization moderated by Peter Bilello, President & CEO, CIMdata
Henrik Reif Andersen, co-founder, Configit
Dr Mattias Johansson, CEO, Eurostep
Helena Gutierrez, co-founder, SharePLM
Javier Garcia, CEO, The Reuse Company
Karl Wachtel, CEO, XPLM
This executive spotlight will provide an insightful discussion between those in the know and in control of where digital enablement is. As PLM professionals, we are uniquely aware of the nature and impact of rapid change in the digital landscape. We know that PLM can drive Digital Transformation to a greater extent than most other digitalization initiatives when appropriately applied. We also know that PLM can address sustainability at a product or system level, contributing in a major way to a sustainable future. But what is the future of PLM in the age of digitalization and what are the key elements of a successful transformation? Many in the PLM industry believe that the purchase and enablement of a major PLM platform will solve all of its needs, but this is almost never the case. The digital thread and other major digital initiatives typically require multiple solutions. Those solutions need to be integrated to permit the management and access to product definition information throughout the lifecycle, from concept through life. This gathering of key executives from several focused PLM solution providers will shed light on how their organizations envision the future and plan to be key enablers of their clients’ future digital success. Discussion topics include PLM’s place within enterprise architecture, integration and interoperability strategies, process enablement and adoption acceleration, and the digital enablement and PLM landscape in 5 to 10 years.

16:50 – 17:00  | First-day summary

17:00 | Conference Adjourns for the Day

17:00 – 18:00 | Happy hour – Drinks and snacks – open for all

Did you register for the optional dinner? Join us at 18:00 in the restaurant.


Day 2 – 19 October

07:30 – 08:30 | Registration & Morning Coffee in the PLM Collaboration Café

08:30 – 08:40  | Welcome
Peter Bilello, President, CIMdata & Håkan Kårdén, Director of Marketing, Eurostep

08:40 – 09:20 | KEYNOTE: The Power of Curiosity
Stefaan van Hooydonk, Founder, Global Curiosity Institute [Bio]
Curious organizations are more successful than incurious ones, especially in times of change. Not only are they constantly looking for ways to improve their current operations, but they are also constantly scanning the industrial horizon for new opportunities. Every person is born with a healthy dose of curiosity, and while some people can maintain this level through adulthood, many see their original strengths diminish over time. The same applies to systems like organizations, as they change from startups to established companies. This presentation will explore what we know about curiosity, why it is important, and offer strategies to improve it.

09:20 – 09:50 |Digital Transformation – time to roll up your sleeves 
Torbjörn Holm, Co-Founder, Eurostep [Bio]
The importance of data to a business is becoming established and is driving digital transformations. Hence, data is being gathered at an ever-increasing pace. Digital twins are becoming real and valuable with twins using IoT technology to get real-time feedback on a product’s usage. In parallel, organizations are increasingly looking to AI and Machine Learning to influence all aspects of the business, including the product’s support and future designs. But digital transformations are exposing significant problems that block realizing its value. Data is at various levels of quality and usefulness and consumes significant resources and energy. This presentation focuses on the challenges in acquiring the correct information and integrating the document domain, legacy data, and IoT data into a digital thread to provide the context from which we can extract business information.

09:50 – 09:55 | Summary

09:55  – 10:05 | Sponsor Thought-Leadership Vignettes

A&D PLM Action Group

10:05  – 10:35 | Networking Break & PLM Collaboration Café

10:35 – 11:05 | An A&D Roadmap for Enabling Global Collaboration
Bernd Feldvoss, Value Stream Leader PLM Interoperability Standards, Airbus [Bio]
Collaboration among Original Equipment Manufacturers (OEMs) and their product design and manufacturing engineering partners and suppliers is key to any major aerospace and defence (A&D) program. Process analysis by an A&D PLM Action Group (AD PAG) project team has shown that the exchange of product data, such as 3D-MBD, Bill of Materials (BOM), and Model-Based Engineering (MBE), between multiple OEMs and suppliers presents a challenge within the industry. Currently, the exchange methods for long-term collaboration between OEMs and suppliers are independent and exclusive environments and protocols, each unique and complex. Improving the consistency and efficiency of establishing and managing OEM-supplier collaboration can significantly improve cost, schedule, and quality across all phases of the product lifecycle. This presentation offers a new “Desired State” for OEM-supplier collaboration through the application of and adherence to a set of guidelines defined by the project team.

11:05 – 11:35 | Heterogeneous and federated PLM – is it feasible?
Erik Herzog, Technical Fellow, Saab Aeronautics[Bio]
Andrii Berezovskyi, Researcher, KTH/Royal Institute of Technology
Saab AB is promoting a PLM architecture known as “Genesis” to support integrated yet federated PLM environments. “Genesis” allows the exploitation of engineering discipline-specific environments while maintaining a level of traceability in requirements, product structure, change, and realization structure. The OASIS OSLC standard is an enabling technology for plug-and-play interconnections between environments. This presentation focuses on experiences of implementing OSLC interfaces for a STEP/PLCS-based tool and will include a demonstration of cross-environment traceability using OSLC interfaces.

11:35 – 11:40 | Summary

11:40 – 13:00 | Networking Lunch & PLM Collaboration Café

13:00 – 13:30 | Sustainability and Data-driven PLM – the perfect storm 
Jos Voskuil, TacIT [Bio]
It is clear there is a mindset shift in the world of PLM. Traditionally PLM systems and methodology focus on a coordinated approach, making the PLM system a system of record. Now with the introduction of real-time collaboration, model-based and data-driven, there is a need for complementary environments in the systems of engagement. Compliance with sustainability regulations and discovering and developing sustainable products require a system of engagement, which can provide a Digital Twin, either for design, manufacturing, or operations. This presentation will explain the connections between these topics and why a federated environment based on data and data quality is the perfect storm to be successful in the future.

13:30 – 14:00 | ESS the Project—using PLM and Virtual Twin to build the world’s leading facility for research using neutrons
Henrik Lindblad, Group Leader PLM & Process Support, ESS [Bio]
The European Spallation Source ERIC project (ESS, currently the largest European research collaboration project, is under construction on the outskirts of Lund, a city in southern Sweden. ESS needs a PLM system to grow with. The very first deployment of such a tool was in 2012. Today ESS is maintaining all engineering data and documentation in the PLM system, together with the Digital Twin and the plant configuration data, and much more. In this presentation, learn about ESS’ PLM and Virtual Twin journey.

14:00 – 14:30 | Digitalisation for the Development and Industrialisation of Innovative and Sustainable Solutions
Dr. Ola Isaksson, Professor, Product Development & Systems Engineering Design Research Group Leader, Chalmers University [Bio]
Manufacturing industries have entered a dynamic and disruptive phase facing high expectations to transform their business in a sustainable direction and rely on the successful introduction of radically new technologies. This presentation will report on two ongoing Swedish VINNOVA-supported projects – DSIP and DIDAM, where DSIP addresses digital support for sustainable product development and DIDAM demonstrates how to accelerate the industrialisation of Additive Manufacturing. Both projects study real industrial use cases where new capabilities are demonstrated to support the new digital flow in their value chains.

14:30 – 14:35 | Summary

14:35 – 14:50 | Networking Break & PLM Collaboration Café

14:50 – 15:35 | Fireside Chat moderated by Dr. Ken Versprille, Executive Consultant, CIMdata 
An opportunity to relax and contemplate the many topics and technologies discussed during the conference. The conversation with our three industry visionaries will touch on the relationship between Digital Transformation, Digital Twin, and Digital Thread and the possible impact each will have on PLM. We will also delve into the people and process part of PLM alongside technology, where PLM is today, and what the future might require for successfully scaling up PLM.

15:35 – 15:45 | Conference summary

15:45 | Conference Adjourns


What have previous events been like?

Read the following press from PLM Road Map & PDT 2020 event:

Watch a 25-minute video from engineering.com of PDT Europe 2017 Click here

Watch a 24-minute video from engineering.com of PDT Europe 2016 Click here

Watch a 22-minute video from engineering.com of PDT Europe 2015 Click here

Watch a 24-minute video from engineering.com of PDT Europe 2014 Click here

Watch a 18-minute video from engineering.com of PDT Europe 2013 Click here

Most welcome to great events!

If you have any questions about PLM Road Map & PDT 2021, please contact:
Håkan Kårdén
e: hakan.karden@eurostep.com
p: +46 (0)708 300 398