Melissa Harvey will make a presentation:
Raising the Digital IQ: Linking Business and Digital Strategies

While most companies have now aligned their business and IT initiatives, the problems and opportunities that are available involved with a digital transformation have become more complex and robust.  Digital initiatives related to product lifecycle management (PLM) need to be integrated or organizations will discover that
systems, data, or processes don’t work together. Even the word “digital” now means something different,  it used to be synonymous with “IT.”

Nowadays, a company’s digital strategy drives the portfolio management, roadmap, business architecture and goals across departments, from marketing to sales, engineering thru aftermarket support.

A critical first step in raising your Digital IQ is to link your business strategy to your digital strategy.