2021 Spring Programme

DISRUPTION—the PLM Professionals’ Exploration of Emerging Technologies that Will Reshape the PLM Value Equation

Day 1 – 19 May (Wednesday) 9:00 AM – 1:15 PM (EDT) | 15:00 – 19:15 (CEST)

  1. 9:00 – 9:10 AM EDT / 15:00 – 15:10 CEST | Welcome
    Peter Bilello, President & CEO, CIMdata [Bio] & Håkan Kårdén, Director of Marketing, Eurostep [Bio]

  2. 9:10 – 9:45 AM EDT / 15:10 – 15:45 CEST | KEYNOTE: Today’s Emerging Trends & Disruptors: Reshaping & Rethinking PLM
    Peter Bilello, President & CEO, CIMdata [Bio]

    The sheer volume of PLM trends and potential technological and non-technological disruptors is staggering. While keeping track of them can appear to be a never-ending task, we, as PLM professionals, must consistently seek to do so. More often than not, not doing so will result in missed opportunities, or worse, your project taking a path that leads to failure. As PLM professionals, we must continually expand our scope of study, rethink our PLM strategies and capabilities, and embrace the fundamental shifts in PLM requirements and their implementations. Only by doing so will the PLM environments we support return their maximum value to our organization. This presentation will provide an overview of many of today’s emerging trends and disruptors, including SaaS, cloud, hybrid, low-code/no-code development platforms, graph databases, the convergence of ET/IT/OT, model-based engineering, additive manufacturing, virtual & augmented reality, IoT, blockchain, and artificial intelligence. The value they promise to deliver and why they may be disruptive will also be considered.

  3. 9:45 – 10:25 AM EDT / 15:45 – 16:25 CEST | KEYNOTE: Digital Transformation Supporting Army Modernization – Challenges and Opportunities for PLM
    Dr. Raj Iyer, Chief Information Officer for IT Reform, United States Army [Bio]

    The United States Army (Army) is rapidly adopting disruptive digital technologies such as cloud computing, big data analytics, and Artificial Intelligence to achieve digital overmatch against peer and near-peer adversaries. The Army is embarking on an unparalleled modernization program to move from the industrial age to the information age. The modernization programs include developing and fielding new digitally-enabled weapon system platforms such as long-range precision fires, next-generation combat vehicles, future vertical lift platforms, air and missile defense, and a unified network to support Multi-Domain Operations. To achieve interoperability across these platforms, the Army needs to develop data standards and integrated architectures to enable data to be shared from the tactical edge to the enterprise to include the joint Combatant Commanders and allied nation partners. Such an integrated warfighting concept requires a revolutionary way to address how current technologies such as PLM should be adapted to support the development, fielding, and operations of the Multi-Domain Force. This presentation will discuss a few of the challenges and opportunities for PLM to support Army modernization for the future.

  4. 10:25 – 10:35 AM EDT / 16:25 – 16:35 CEST | Sponsor Thought-Leadership Vignette | The Missing Link to Achieving Industry 4.0
    Vertex: Matt Heying [Bio & Abstract]

  5. 10:35 – 10:50 EDT / 16:35 – 16:50 CET | Break

  6. 10:50 – 11:25 AM EDT / 16:50 – 17:25 CEST | Joining Up Engineering Data without Losing the M in PLM
    Nigel Shaw, Technical Fellow, Eurostep [Bio]

    Linked data has been one of the most important enablers in IT, delivering the world wide web and changing everyone’s life. We all use apps on smart devices that access many data sources, allowing navigation, search, and linking. The result has been transformational, but this shift has not had the same impact on engineering. This presentation will look at why this is, what is happening to move in that direction, the barriers to be overcome, and what the future might look like: Can the world of engineering information become more joined up?

  7. 11:25 – 11:35 AM EDT / 17:25 – 17:35 CEST | Sponsor Thought-Leadership Vignette| ABB Case Story: Smart Simplicity. Enabling Digital Technologies for Manufacturing
    Configit: Shahid Ayub [Bio & Abstract]

  8. 11:35 – 11:45 AM EDT / 17:40 – 17:45 CEST | Break

  9. 11:45 – 11:55 AM EDT / 17:45 – 17:55 CEST | Sponsor Thought-Leadership Vignette | Is PLM Driving Your Digital Transformation?
    Aras: Mark Reisig [Bio & Abstract]

  10. 11:55 AM – 12:30 PM EDT / 17:55 – 18:30 CEST | Integrating Models is more than Formating
    Mark Williams, Lead Engineer, The Boeing Company [Bio]

    As our companies travel the PLM path seeking digital transformation, we evolve our process to migrate away from documentation to create, share, and consume models. We soon learn that each model is a black box that contains its own unique terminology, purpose, assumptions, and goals. We create thousands of models to define and manufacture our products and then expect our enterprise PLM systems to integrate their purpose and build a digital thread. However, despite noble intentions, your PLM system will probably only categorize the models based on the design domain and model-type. It is a fallback to their original design to manage files. It is MCAD models in one bucket, analysis-simulation models in another, and planning-manufacturing-purchasing models spread across multiple buckets (ERP, MES, and more). We will still face the challenge of searching for the right model and deciphering its contents. When an author creates their model, they add features, attributes, and parameters. The model may be executable, contain library elements, or use special plugins. In most cases, the author makes multiple decisions that are not evident to the model consumer. Model creators and consumers do not have the same level of understanding due to a poverty of semantics. We rely on people to manage the integration process. The problem is worse for the suppliers who support multiple OEMs, which increases the cost of products. How can we accelerate the exchange and integration of our models? This presentation explores model metadata, data that describes the model’s data, and how the metadata’s engineering context is the foundation for the digital thread.

  11. 12:30  – 12:40 PM EDT / 18:30 – 18:40 CEST | Sponsor Thought-Leadership Vignette | Managing Complexity with a Digital Thread: Strategy and Context
    PTC: Kevin O’Brien [Bio & Abstract]

  12. 12:40 – 1:10 PM EDT / 18:40 – 19:10 CEST | Additive Manufacturing – not as simple as paper printing–yet
    Andreas Graichen, Group Manager Industrialization & Digitalization, Additive Manufacturing, Siemens Energy AB [Bio]

    Additive Manufacturing (AM) is a truly disruptive technology, and at Siemens Energy, it has made it well beyond “The Hype and the Valley of Tears.” As of 2021, AM is an established business unit at Siemens Energy, employing over 100 people. The benefits are clear, including rapid prototyping, rapid repair, spare parts on-demand, and rapid manufacturing. This presentation will consider the challenges in 2015 and how they are in 2021. The presentation will also take a look at what industrialized AM promises for the future.

  13. 1:10 – 1:15 PM EDT / 19:10 – 19:15 CEST | First day summary

  14. 1:15 EDT / 19:15 CET | Conference Adjourns for the Day

Day 2 – 20 May (Thursday) 9:00 AM – 1:00 PM (EDT) | 15:00 – 19:00 (CEST)

  1. 9:00 – 9:05 AM EDT / 15:00 – 15:05 CEST | Welcome
    Peter Bilello, President & CEO, CIMdata [Bio] & Håkan Kårdén, Director of Marketing, Eurostep [Bio]

  2. 9:05 – 9:40 AM EDT / 15:05 – 15:40 CEST | KEYNOTE: Designing and Keeping Great Teams. Lessons from Preparing for Mars. What Can PLM Professionals Learn from This?
    Noshir Contractor, Jane S. & William J. White Professor of Behavioral Sciences in the McCormick School of Engineering, School of Communication & Kellogg School of Management, Northwestern University [Bio]

    Cooperation is critical in space, and NASA has identified important traits for successful teamwork in anticipation of an upcoming Mars expedition. To help assemble a team for the three-year mission, NASA is working with researchers to develop a predictive model of group performance, one which anticipates conflicts and communication breakdowns based on personality traits. PLM conference presentations often mention the dependency on technology, people, and processes for success, but mostly focus only on the technology. The introduction of disruptive technologies puts even more pressure on the people aspect. This presentation will share research findings on assembling a mission-critical team for space travel that might well apply to setting up your mission-critical team for a multi-year PLM implementation.

  3. 9:40 – 10:15 AM EDT / 15:40 – 16:15 CEST | KEYNOTE: DISRUPTION – EXTINCTION or still EVOLUTION
    Jos Voskuil, Industry Expert, Tacit [Bio]

    Although many people want to disrupt the business, the world and our PLM domain, there is a larger population that does not like disruption at all. Digitalization has created a lot of possibilities to disrupt, however as Jos has been mentioning in previous PDT conferences, the disruption comes either from outside or it has not happened. Looking at some real-life cases Jos will discuss the mindset change needed to be prepared for disruption – as COVID-19 and upcoming climate measures will not allow people and companies to rely on an evolutionary approach.

  4. 10:15 – 10:25 AM EDT / 16:15 – 16:25 CEST | Sponsor Thought-Leadership Vignette | Supporting PLM Implementations with Innovative Online Learning
    Rand Worldwide: Jennifer MacMillan [Bio & Abstract] 

  5. 10:25 – 10:40 AM EDT / 16:25 – 16:40 CEST | Break

  6. 10:40 – 10:50 AM EDT / 16:40 – 16:50 CEST | Sponsor Thought-Leadership Vignette | Three Keys to Extending the Value of PLM systems and solutions
    Siemens Digital Industries Software: Jason Enzweiler [Bio & Abstract]

  7. 10:50 – 11:25 AM EDT / 16:50 – 17:25 CEST | Building a profitable Digital T(win) business
    Béatrice Gasser Technical, Innovation and Sustainable Development Director, EGIS [Bio]

    As EGIS continues its Digital Transformation efforts, it is clear that investments are needed in many areas, some disruptive while others are more continuous improvements. The optimization of public and private funding, the climate emergency, and a focus on safety and security are prompting project owners and users to look at the overall cost and performance of a project in a real-life situation and over the course of its life. The creation and use of Digital Twins has the possibility to shake up much of the AEC industry. Thanks to new digital technologies integrated into the digital twin, there is the capacity to optimize almost in real-time: requirements management and interfaces, the acceptability of projects, quality management, control and risk prevention, cost control and deadlines, and environmental impact. Many AEC projects have a long life cycle so investment in Digital Twins makes sense and when done right can lead to an enhanced return on investment. This presentation will help build the case for investment in Digital Twins, look into how and when to invest, and also identify some pillars for a Digital Twins strategy.

  8. 11:25 – 11:35 AM EDT / 17:25 – 17:35 CEST | Sponsor Thought-Leadership Vignette | How to Lead and Disrupt with a Modern Cloud PLM
    Propel: Greg Yow, Zoetis [Bio & Abstract]

  9. 11:35 AM – 12:10 PM EDT / 17:35 – 18:10 CEST| Leveraging PLM and Cloud Technology for Market Success
    Stan Przybylinski, Vice President, CIMdata [Bio]

    Cloud technology has become pervasive in our daily lives. In many enterprise software segments, the cloud is the primary route to a customer’s experience. In 2017, CIMdata researched the prospects for cloud and Software-as-a-Service (SaaS) adoption in the PLM software segment, in part because the PLM Economy was behind other segments in adoption. A lot has happened in the last four years. Major PLM solutions providers have invested big in the technology. Two major providers, Autodesk and PTC, led the pack in a move to subscription-based licensing, changing their economic fortunes, and built upon large bets on cloud adoption. Further, many upstarts are using cloud-delivered technology to provide unique and much-needed solutions based on their success. CIMdata enlisted some of the market leaders to help take another look at this phenomenon. This presentation will highlight the results of a global survey completed by CIMdata in early 2021. The survey included questions about industrial companies’ intent and actions in digital thread, digital twin, IoT, and some other technologies and approaches, and then about their cloud plans to support them.

  10. 12:10 – 12:50 PM EDT / 18:10 – 18:50 CEST| Fireside chat with industry leaders.
    Peter Bilello, President & CEO, CIMdata [Bio]
    Torbjörn Holm, Founder, Eurostep [Bio]
    Jos Voskuil, Industry Expert, Tacit [Bio]

    An opportunity to relax and contemplate the many topics and technologies discussed during the virtual event. The conversation among our three industry visionaries will touch on where they see emerging technologies affecting the way products are designed, manufactured, and supported today and then turn to their vision of what is on the future horizon. Is the industry at a crossroads in our ability to absorb and leverage these rapid changes?

  11. 12:50 – 1:00 PM EDT / 18:50 – 19:00 CEST | Conference summary

  12. 1:00 pm EDT / 19:00 CEST | Conference Adjourns


What have previous events been like?

See our previous agenda for PLM Road Map & PDT 2020 Click here

Read the following press from PLM Road Map & PDT 2020 event:

Watch a 25 minute video from engineering.com of PDT Europe 2017 Click here

Watch a 24 minute video from engineering.com of PDT Europe 2016 Click here

Watch a 22 minute video from engineering.com of PDT Europe 2015 Click here

Watch a 24 minute video from engineering.com of PDT Europe 2014 Click here

Watch a 18 minute video from engineering.com of PDT Europe 2013 Click here

Most welcome to great events!

If you have any questions about PLM Road Map & PDT 2021, please contact:
Håkan Kårdén
e: hakan.karden@eurostep.com
p: +46 (0)708 300 398