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HomeNewsNorthwestern University’s Professor Noshir Contractor, to Keynote at PLM Road Map™ &...

Northwestern University’s Professor Noshir Contractor, to Keynote at PLM Road Map™ & PDT Spring 2021

This presentation will show how the requirements for assembling a mission-critical team for space travel might also apply to setting up a PLM implementation team.

STOCKHOLM, Sweden & Ann Arbor, Michigan, USA 31 March 2021—Eurostep and CIMdata, Inc. are pleased to announce that Professor Noshir Contractor from Northwestern University will make a keynote presentation at PLM Road Map & PDT North America Spring 2021. The event will take place virtually over two half days on May 19 & 20. The theme for this year’s event is “Disruption—the PLM Professionals’ Exploration of Emerging Technologies that Will Reshape the PLM Value Equation.”

Cooperation is critical in space, and NASA has identified important traits for successful teamwork in anticipation of an upcoming Mars expedition. To help assemble a team for the three-year mission, NASA is working with researchers to develop a predictive model of group performance, one which anticipates conflicts and communication breakdowns based on personality traits. At PLM conferences, presentations often mention the dependency on people, processes, and technology for success but mainly focus on the technology. The introduction of disruptive technologies puts even more pressure on the people aspect.

In his keynote presentation, Designing and Keeping Great Teams. Lessons from Preparing for Mars. What Can PLM Professionals Learn from This?, Professor Contractor will share research findings on assembling a mission-critical team for space travel that might well apply to setting up your mission-critical team for a multi-year PLM implementation.

PLM Road Map & PDT Spring is a highly relevant event for PLM industry leaders and PLM practitioners globally, providing independent education where ideas, trends, experiences, and relationships critical to the industry germinate and take root.

About Professor Noshir Contractor

Noshir Contractor is the Jane S. & William J. White Professor of Behavioral Sciences in the McCormick School of Engineering & Applied Science, the School of Communication and the Kellogg School of Management and Director of the Science of Networks in Communities (SONIC) Research Group at Northwestern University. He is also the President-Elect-Select of the International Communication Association.

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