PLM Road Map & PDT Europe 2024 | Gothenburg, Sweden | 23-24 October
Value Drivers for Digitalization of the Product Lifecycle
Insights for the PLM Professional—Why the investment, what are the returns, and how are they achieved?
Updated 18/10/2024
Day 1
07:30 – 08:30 | Registration & Coffee in the Collaboration Café
08:30 – 08:40 | Welcome
Peter Bilello, President & CEO, CIMdata & Håkan Kårdén, Strategic Advisor, HKAB
08:40 – 09:20 | Opening Presentation: Value Drivers for Digitalization of the Product Lifecycle
Peter Bilello, President & CEO, CIMdata
As PLM professionals, we must continually look to enhance the value resulting from the digitalization of our organization’s end-to-end product lifecycle. To do so requires keeping an eye on the evolving trends and enablers of digital transformation. A brief review of CIMdata’s Critical Dozen trends and enablers of successful digital transformation will be presented, along with a review of the criticality of organizational change management’s role in maximizing value delivery. Emphasis will be placed on why these topics are critical value driver prerequisites. Additional discussion will emphasize recent developments in the PLM solution space, such as AI adoption, that enhance the value that can be realized from investment in digitalization and evolving customer demands and/or market opportunities that are motivating investment in digitalization of the product lifecycle. Industry examples will be shared throughout the presentation.
09:20 – 10:00 | KEYNOTE: Digital Transformation of the Value Chain in Pharma
Anders Romare, Chief Digital and Information Officer, Novo Nordisk
Novo Nordisk has been driving its digital transformation efforts over the past few years, focusing on three main areas: Optimize, Augment, and Explore. The first has already delivered measurable business value across the value chain. The second wave of transformation has started and is largely fueled by data in combination with AI. This presentation will focus on product development and manufacturing processes and how, through digital transformation, Novo Nordisk expects to shorten the drug discovery process by several years. It will also discuss technologies like AI, Data Backbones, Digital Twins, and Quantum computing.
10:00 – 10:20 | Sponsor Thought-Leadership Vignettes
Configit
PTC
10:20 – 10:25 | Summary
10:25 – 10:55 | Networking Break & Collaboration Café
10:55 – 11:25 | A Strategy for the Management of Large Enterprise PLM Platforms
Jorgen Dahl, Sr Director, PLM, GE Aerospace
The management of large Enterprise PLM Platforms can be a complex and challenging undertaking. Priorities must be weighed to ensure the existing system works to its full capability while delivering technology modernization and future capabilities. Operational stability and usability are the two most critical aspects of any Enterprise PLM system. Assuming we have a functioning and sustained system, we next must focus on ensuring cybersecurity and controlled access to the data. At the same time, we have to zealously drive platform technology improvements to take advantage of virtualized infrastructure automation capabilities and stay ahead of PLM vendor obsolescence changes to meet the needs of business transformation and deliver new digital thread capabilities across the enterprise. As stewards of our platform solutions, we must drive strategic and proactive technology and process improvements to allow the business to scale and grow. This presentation will outline a strategy for developing Enterprise PLM Platform and management processes. It will talk about the initiatives and management systems that must exist and how each underlying platform technology advancement directly addresses business capability development needs while at the same time putting operational stability and usability front and center.
11:25 – 11:55 | How a Business Capability Model and Application Portfolio Management Support Through Changing Times
Peter Vind, Enterprise Architect, Siemens Energy
Siemens Energy has undergone two major business changes during the last few years- the split from Siemens AG and the acquisition of Siemens Gamesa Renewable Energy. In this presentation, you will learn what a Business Capability Model (BCM) is and how it is used by the Enterprise Architects at Siemens Energy to bridge the gap between the Business and IT. It helps Siemens Energy decentralize decisions and ensure strategic roadmaps have the right solutions. The BCM helps structure the IT application landscape, and along with active Application Portfolio Management and the TIME concept, Siemens Energy makes sure they have the right solutions in place to support the needs of the business and, at the same time, keep costs and complexity down.
11:55 – 12:25 | Driving Trade Compliance and Efficiency with PLM: Data, Grumbling and AI
Peter Sandeck, Director of Project Management, TE Connectivity
TE Connectivity is a global solution provider for connectivity and sensing with a wide product portfolio and a complex digital thread. The challenge is to improve trade compliance coding decisions that require input on technical parameters and customer end-use. Existing commercial tools are more suitable for companies with a small portfolio operating in a narrow market segment. TE Connectivity is the opposite, with a large portfolio serving over 10 industries covering communication, industrial, and transportation solutions. Many aspects of a PLM Digital Thread need to be connected to enable an efficient solution. Managing structured and unstructured data provides further efficiency when leveraging AI. Putting that into reality was challenging both from a tool capability and an organizational change management point of view. This presentation will discuss how data capture was simplified, how collaboration between legal, engineering, and product management was addressed, and how AI will provide further efficiencies.
12:25 – 12:30 | Summary
12:30 – 13:45 | Networking Lunch & Collaboration Café
13:45 – 14:15 | Leveraging AI & ML in the Digital Thread
Sandeepak Natu, Co-Director Simulation-Driven Systems Development Practice, CIMdata
AI and ML technologies are compelling in identifying patterns and developing predictive models from large amounts of data. When exposed to AI and ML techniques, product and process data from an enterprise’s digital thread can transform the product lifecycle. Many potential use cases are becoming visible across multiple industries. At CIMdata, we have been studying and researching the evolution of enterprise digital threads for several years. We are looking at it from the perspective of applying AI and ML technologies to generate additional enterprise value. This presentation will share CIMdata’s view on the current state of the application of AI and ML technologies across enterprise digital threads and how we see it evolving in the near term.
14:15 – 14:45 | Sales-Driven PLM in a Volatile and Ever-Changing World
Bjorn Wilhemsson, Business Lead for Product Information Management, Alfa Laval
At Alfa Laval, traditional ways of marketing and selling products and spares guide our PLM journey. However, the commercial use of product information is rapidly changing. This presentation will explore how PLM ensures data consistency across product development, sales, and the supply chain, focusing on the configure-to-order (CTO) business. A hybrid CTO and ETO business will also be discussed. Attendees will learn how to manage product information for current and future commercial needs. From “old world” marketing PDFs to online searches for specific products to AI tools that combine unstructured data from many sources, from knowing roughly what product you are looking for to the “I need a solution to my problem” type of search, this presentation will introduce the concept of information agility, to make this transition.
14:45 – 15:15 | Value of Model-Based Product Architecture
Jussi Sippola, Chief Expert, Product Architecture Management & Modularity, Wartsila
Wärtsilä struggled with an extensive portfolio of engines for mechanical propulsion and generating sets for ships and power production. The program covered three major sizes, and within each size, there were multiple families ending in several tens of configurators in many layers. Wärtsilä decided to modularize their product assortment and manage to create one modular product architecture covering all the legacy and some more. This presentation will show how Wärtsilä created one product configurator for the entire product range using a Model-Based approach, replacing the previous individual configurators. This was not only a great saving but also simplified sales. The Model-Based approach facilitated the integration of various enterprise systems across the IT landscape, allowing orders to flow easily through the system without manual interventions. As a result, new product introduction was 40% faster for the entire platform and with 50% fewer articles than before. Initial production lead time was 40% faster.
15:15 – 15:20 | Summary
15:20 – 15:40 | Sponsor Thought-Leadership Vignettes
Modular Management
Razorleaf
15:40 – 16:10 | Networking Break & Collaboration Café
16:10 – 16:40 | An A&D Roadmap for Enabling Global Collaboration
Bernd Feldvoss, Airbus for the AD PAG
This presentation introduces a new approach to OEM-supplier collaboration developed by a team of experts from seven major A&D companies. The guidelines address the unique needs of the A&D industry for establishing and managing the environment where OEMs and suppliers collaborate. The presentation will describe an open-service web application that embeds the guidelines and will include a description of the pilots conducted to verify and validate the approach. Finally, it will outline plans to address gaps in commercial software solutions to support a broader Global Collaboration Strategy.
16:40 – 17:10 | Revolutionizing PLM and ERP: Integrating Traditional Standards with Emerging Technologies
Cristina Paniagua, Ph.D., Researcher, Luleå University of Technology
Traditional information standards have long been essential in PLM and ERP systems. However, new technologies are challenging the status quo. This presentation will explore how we can combine the value of key information standards with advanced technologies such as semantic technologies, SysML, graph databases, edge computing, industrial data ontologies, and AI for translations and learning. Innovations can enhance data management and interoperability, creating a dynamic and adaptable framework for the future.
17:10 – 17:15| Summary Conference Adjourns for the Day
17:15 – 18:15 | Happy Hour & Pre-dinner drinks in the Collaboration Café
18:30 – 21:00| Conference Dinner (separate ticket required)
Day 2
07:30 – 08:00 | Registration & Coffee in the Collaboration Café
08:00 – 08:10 | Welcome
Peter Bilello, President & CEO, CIMdata & Håkan Kårdén, Strategic Advisor, HKAB
08:10 – 08:50 | KEYNOTE: Digital Engineering: Accelerated Product Development Enabled by Digitalization
Uyiosa Abusomwan, Ph.D: Senior Global Technology Manager – Digital Engineering at Eaton
The push for high-speed innovation is delayed by speed bumps such as changes in requirements, supply chain bottlenecks, and ever-increasing product complexity. Navigating these market dynamics requires a novel approach to product development. Eaton, a US$20B provider of intelligent power management solutions for consumer and industrial applications, is addressing this challenge. This presentation will outline Eaton’s novel engineering strategy to accelerate product design. It will also highlight Eaton’s vision for Digital Design and discuss elements of that vision. The presentation will conclude with examples of product development in this new era.
08:50 – 09:20 | Federated PLM, status of the Heliple project, and future directions
Erik Herzog Ph.D., Technical Fellow, Saab Aeronautics
Over several PLM Road Map and PDT Europe conferences, the Heliple team has presented increasingly mature results on achieving a heterogeneous federated PLM capability for complex product development. The integration challenges across different configuration management paradigms, like STEP and OSLC, are well understood. The base technology is mature, but the supporting enabling system that has been developed can still be improved. This presentation will highlight the achievements of the Heliple-2 project, future extensions, and identified actions for realizing these extensions, including technology improvements (e.g., OSLC standard) and enabling system enhancements for cost-effective, high-quality tool interfaces. It will also discuss changes at Saab to maintain a federated PLM capability over time. The goal is to inspire other organizations to pursue a federated PLM journey.
09:20 – 09:50 | “Next-Gen” Life Cycle Management in Next-Gen Nuclear Power and LTO Legacy Plants
Kent Freeland, PowerKnowledge Energy Systems
The Nuclear Power Lifecycle is gaining attention as many nations plan to commence a new-build nuclear power program. This presentation will show how NPP owners and operators must re-think plant sustainability in terms of MRO, supplier interactions, asset management, supporting ICT, and data systems. For Design Engineering, the NPP new-build owner must ensure that the turnover of completed designs from EPC/constructors is formally established as design baselines to match the construction, procurement, and other lifecycle requirements for configuration management. SMR NPPs, in particular, will represent a greater challenge for design knowledge transfer as a higher percentage of the components will be “pre-assembled” or otherwise integrated. The ICT systems and data repository solution utilized for such lifecycle management must be able to integrate and resolve diverse native databases and information. This presentation will also demonstrate the impact of current standards and emerging requirements for effective design, suppliers, and the operational lifecycle by referencing NUMIP, EPRI, WANO/INPO, and IAEA sources for plant design and suppliers.
09:50 – 09:55 | Summary
09:55 – 10:15 | Sponsor Thought-Leadership Vignettes
ESI
Dassault Systèmes
10:15 – 10:45| Networking Break & Collaboration Café
10:45 – 11:15 | Data Across the Lifecycle for Complex Assets
Dion Hoare, Head of Engineering, BAE Systems Digital Intelligence
It is often overlooked that the data from design to disposal can be needed for many decades when dealing with complex assets. Think 50 years or more when dealing with warships, submarines, power generation, etc. The cost of thorough life support is many times the initial procurement cost of these complex assets. Even with recently delivered complex assets, this data’s availability, quality, and integrity can be questionable; however, support and operational decisions must be made based on the build data to ensure assets are delivering as required. This presentation will address the challenges with data quality and the data journey through an asset’s life.
11:15 – 11:45 | The Reality and Promise of Model-Based Systems Engineering – Insights from Industry Research
James Roche, Director A&D Practice CIMdata & Sandeepak Natu, Executive Consultant, CIMdata for the AD PAG
Model-Based Systems Engineering (MBSE) investment is substantial and expected to grow rapidly over the next 3-5 years. Understanding current enablers, barriers, and future opportunities is essential to investing effectively. New technologies and advanced protocols for collaboration and interoperability enable these opportunities. Drivers include strategies and policies from government agencies, competitive pressures, and global dislocations. But what is the real potential of these opportunities, and what are the business implications of these drivers?
11:45 – 11:50 | Summary
11:50 – 13:00 | Networking Lunch & Collaboration Café
13:00 – 13:30 | Product as a Service – the ultimate sustainable economy?
Jos Voskuil, TACIT
In 2016, the WEF introduced the term “You’ll own nothing, and you’ll be happy,” connecting it to the circular economy, as explained by Ken Webster at the 2021 PLM Roadmap/PDT Fall conference. The European Green Deal aims for Products as a Service (PaaS), with regulations increasingly pushing companies towards this model. This transition demands significant business transformation, emphasizing the digitalization of the product lifecycle. This presentation will outline essential steps for companies to navigate this shift successfully based on observations from the field. This session offers insights for businesses aiming to align with sustainability goals and regulatory requirements.
13:30 – 14:00 | Why do you need to be SMART when contracting for information?
Rob Bodington, Ph.D., Technical Fellow, Eurostep
The Digital Thread and Digital Twin are now well-established concepts. To deliver value and enable business decisions, product data being managed must be accessible, accurate, timely, and assured. In reality, the necessary product data is often distributed across different organizations and IT systems in the extended value network. Acquiring this product data requires careful planning and execution to maintain the promise of Digital Twins and Threads. Beyond the technical challenges of consolidating often conflicting data into a digital thread, managing the intellectual property within the data is a more significant challenge. Establishing appropriate commercial frameworks is key to ensuring the information is provided alongside the equipment. Rightful access to the information must be permitted, complying with security regulations, trust, and commercial constraints. This presentation will explore how to be SMART about acquiring the necessary information for a Digital Thread in digital value networks.
14:00 – 14:30 | Reimaging the Ocado Digital DNA at the Speed of Relevance
Gary Langridge, Engineering, Ocado
Ocado Group is transforming online grocery and beyond with its market-leading, proprietary technology. The Ocado Smart Platform (OSP) leverages AI, robotics, and automation to tackle the unique challenges of online grocery, enabling our partners to excel, build a competitive edge, and deliver an unmatched customer experience. In just over seven years, Ocado has made significant strides in developing its hardware modules. Effective product lifecycle management (PLM) has become crucial as we scale, creating “digital DNA”—Ocado’s unique take on the digital thread. This presentation will explore the challenges and solutions in realizing Ocado’s digital DNA vision, ensuring process control while maintaining the agility to innovate and meet the evolving needs of our partners and business. We’ll delve into our PLM deployment, which is tightly integrated with organizational change management, system governance, and foundational processes, offering insights into how Ocado is shaping the future of e-commerce and logistics.
14:30 – 14:35 | Summary
14:35 – 14:50 | Networking Break & Collaboration Café
14:50 – 15:50 | Spotlight on AI: Unravelling the Real Business Value of Artificial Intelligence for PLM Professionals in an Era of Digitalization Moderated by Peter Bilello, President & CEO, CIMdata
In this spotlight session, we confront the challenge facing PLM professionals: how to translate a corporate AI obsession into an actionable plan that spans the entire product lifecycle while managing risk and delivering a compelling ROI that justifies the necessary funding and cultural reorientation. In dialogue with a blended panel of senior strategists from industry and from PLM solution providers, we will delve into several key areas: identifying and driving ROI/value in an AI initiative, the current landscape of AI initiatives and emerging trends in industry, the integration of AI solutions into commercial PLM technologies, and practical suggestions for users embarking on an AI initiative. Drawing on the insights of these strategists, the discussion promises to deliver invaluable guidance to industrial users navigating the complexities of AI integration.
15:50 – 16:00 | Conference summary
16:00 | Conference Adjourns
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If you have any questions about PLM Road Map & PDT, please contact:
Håkan Kårdén
e: hakan@hakankardenab.onmicrosoft.com
p: +46 (0)708 300 398
