2024 N.A. agenda

PLM Road Map & PDT North America 2024 | Marriott Tysons Corner VA (metro D.C.) | 8-9 May

Value Drivers for Digitalization of the Product Lifecycle
Insights for the PLM Professional—Why the investment, what are the returns, and how are they achieved?

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(Updated 25/04/2024)

Day 1 – 8 May

7:30 a.m. – 8:30 a.m. | Registration & Continental Breakfast in the PLM Collaboration Café

8:30 a.m. – 8:40 a.m. | Welcome
Peter Bilello, President & CEO, CIMdata & Håkan Kårdén, Strategic Advisor, HKAB

8:40 a.m. – 9:20 a.m. | Opening Presentation: Value Drivers for Digitalization of the Product Lifecycle
Peter Bilello, President & CEO, CIMdata 
As PLM professionals, we must continually look to enhance the value resulting from the digitalization of our organization’s end-to-end product lifecycle. To do so requires keeping an eye on the evolving trends and enablers of digital transformation. A brief review of CIMdata’s Critical Dozen trends and enablers of successful digital transformation will be presented, along with a review of the criticality of organizational change management’s role in maximizing value delivery. Emphasis will be placed on why these topics are critical value driver prerequisites. Additional discussion will emphasize recent developments in the PLM solution space, such as AI adoption, that enhance the value that can be realized from investment in digitalization and evolving customer demands and/or market opportunities that are motivating investment in digitalization of the product lifecycle. Industry examples will be shared throughout the presentation.

9:20 a.m. – 10:00 a.m. | KEYNOTE: Design for Sustainability: Leveraging Design Engineering within an Optimization Culture
David P. Genter, Director, Systems Design Engineering, Accelera by Cummins, Inc.
To produce new, more sustainable products, Design Engineering must be more fully leveraged, given its foundational impact on a product’s environmental footprint. While Design Engineering has long performed many “Design for X” (e.g., Design for Serviceability, Design for Manufacturability) initiatives, now another must be added to their responsibilities – Design for Sustainability (DfS), taking advantage of recent analytical tool developments enabling designs to be optimized without ever leaving the CAD environment. At Cummins, we have demonstrated that when personnel are dedicated to performing this type of design optimization, products not only have lower lifecycle CO2 intensity but also have significantly lower costs, paying back the fully burdened Engineering salary more than five times over in the first year, and continuing to deliver such savings in subsequent years. Other benefits include improving the ability to design right the first time, improving lifecycle profitability, and enhanced product performance. This presentation will show how Cummins has made DfS a practical part of their design process and culture, enabling their Design Engineering workforce to impact climate change while efficiently designing better products.

10:00 a.m. – 10:20 a.m. | Sponsor Thought-Leadership Vignettes

Modular Management

10:20 a.m. – 10:25 a.m. | Summary

10:25 a.m. – 10:50 a.m. | Networking Break & PLM Collaboration Café

10:50 a.m. – 11:20 a.m. | A Strategy for the Management of Large Enterprise PLM Platforms
Jorgen Dahl, Sr Director, PLM, GE Aerospace 
The management of large Enterprise PLM Platforms can be a complex and challenging undertaking. Priorities have to be weighed to ensure the existing system works to its full capability while delivering technology modernization and future capabilities. Operational stability and usability are the two most critical aspects of any Enterprise PLM system. Assuming we have a functioning and sustained system, we next must focus on ensuring cybersecurity and controlled access to the data. At the same time, we have to zealously drive platform technology improvements to take advantage of virtualized infrastructure automation capabilities and stay ahead of PLM vendor obsolescence changes to meet the needs of business transformation and deliver new digital thread capabilities across the enterprise. As stewards of our platform solutions, we must drive strategic and proactive technology and process improvements to allow the business to scale and grow. This presentation will outline a strategy for developing Enterprise PLM Platform and management processes. It will talk about the initiatives and management systems that must exist and how each underlying platform technology advancement directly addresses business capability development needs while at the same time putting operational stability and usability front and center.

11:20 a.m. – 11:50 a.m. | Applying Digital Thread in Commercial Aviation: The Digital Authorized Release Certificate
Robert Rencher, Sr. Systems Engineer, Associate Technical Fellow, The Boeing Company 
This presentation will discuss the commercial aviation success of incorporating digital thread in conjunction with the Authorized Release Certificate (ARC) regulatory requirement. Why is this important? Historically, the regulatory requirement of providing part lifecycle traceability was accomplished with paper documentation. The cost of compliance has been substantial and error-prone. Digitizing the documentation provided the ability to quickly search and find the supporting documentation. Using digital thread combined with distributed ledger technology has proven a successful digital solution. The digital thread has addressed the digitization, traceability, provenance, and accessibility of part data across the product lifecycle from design to final disposition. The concept and constructs of the digital thread introduced change to the business processes, system definitions, and technology used in support of the regulation. The ARC ecosystem’s use of digital thread demonstrated A&D ecosystem interoperability. In addition to looking at the incorporation of digital thread in conjunction with the ARC regulatory requirement, the presentation will update the AD PAG’s Digital Thread Benchmark, emergent digital thread patterns, and an A&D industry digital thread standards alignment strategy.

11:50 a.m. – 12:20 p.m. | Revolutionizing Product Definition: How mabe Transformed Efficiency with Modularization and Digitalization
Gabriel Vargas, Director Engineering Services, mabe 
Maria Elena “Mary” Mata Lopez, Technical Information & Modular Architecture Leader,  mabe 
mabe, an appliances and white goods manufacturer, was challenged in their product definition. They were unable to find the resources they needed to manage their catalog of products, SKUs (Stock Keeping Units). Even if resources were available, they would most likely not be able to afford to staff up. mabe also had to reduce the lead time for new product introductions to stay competitive. Something drastic had to be done! mabe had to improve efficiency in its product definition operation to significantly reduce the resources needed to introduce new products, maintain the existing ones, and shorten the overall lead time. mabe turned to modularization as the way to build efficient systems allowing them to derive product configurations to populate their product catalog instead of designing products one-by-one. As a result, information was now well structured and systemized, described by a unified product information model. This enabled the integration of the IT landscape, automating the process from portfolio planning to engineering BOM creation and manufacturing BOM and routing. Through digitalization and automation and a modular way of working mabe reduced the resources for New Product Introduction by 90% and Product Maintenance by 80% while reducing lead time from 1 month to 1 day for new SKUs.

12:20 p.m. – 12:25 p.m. | Summary

12:25 p.m. – 12:30 p.m. | Lunch: Welcome from our Lunch Sponsor Sinequa

12:30 p.m. – 1:45 p.m. | Networking Lunch & PLM Collaboration Café

1:45 p.m. – 2:25 p.m. | KEYNOTE: Transforming Space Exploration: NASA’s Digital Engineering Journey and Collaborative Future
Terry R. Hill, Digital Engineering Program Manager, NASA’s Office of Chief Engineer
As the National Aeronautics and Space Administration (NASA) takes on more ambitious and complex science and exploration missions, it is an imperative for the Agency to collaborate effectively with both domestic industry and international partners. Hence, the Agency is accelerating its use of integrated Digital Engineering (DE), including Model-Based Systems Engineering (MBSE). This presentation outlines NASA’s journey in understanding what Digital Engineering Transformation portends for its spaceflight portfolio, the benefits of this transformation across the lifecycle of programs and projects, the requisite strategy that NASA needs to implement to realize the benefits and capabilities, and past and current pilot projects to demonstrate digital twins, toolchains, and IT modernization.

2:25 p.m. – 2:55 p.m. | MBSE Collaboration with SysML 2.0: A Pre-Release Investigation
Chris Watkins, Principal Engineer, MBE/MBSE, Gulfstream Aerospace Corporation 
The Aerospace & Defense PLM Action Group (AD PAG) is an association of major aerospace companies that have committed to investigating methods of collaboration in the Model-Based Systems Engineering (MBSE) workspace for many years. Current research focuses on SysML 2.0, the Object Management Group’s (OMG) major update to its SysML 1.X standard. This update aims to better enable MBSE model collaboration between organizations/tools through shared model repositories accessible by a standardized set of Application Programming Interfaces (APIs). The SysML 2.0 standard is in final review, and tool vendors are already working to conform to the nearly released standard. This presentation will share the AD PAG’s most recent findings including a SysML 2.0 syntax/notation investigation, SysML 2.0 use case mappings to aerospace MBSE collaboration scenarios as defined by Boeing and Airbus, SysML 2.0 API investigation, and a summary of the AD PAG engagements with SysML 2.0 tool vendors. The presentation will conclude with a review of future plans.

2:55 p.m. – 3:00 p.m. | Summary

3:00 p.m. – 3:20 p.m. | Sponsor Thought-Leadership Vignettes

Dassault Systèmes

3:20 p.m. – 3:45 p.m. | Networking Break & PLM Collaboration Café

3:45 p.m. – 4:15 p.m. | Digital Engineering: Accelerated Product Development Enabled by Digitalization
Uyiosa Abusomwan, Ph.D: Senior Global Technology Manager – Digital Engineering at Eaton
The push for high-speed innovation is delayed by speed bumps such as new sustainability requirements and heightened product complexity. Navigating these market dynamics requires a novel approach to product development. Eaton, a $20B provider of intelligent power management solutions for consumer and industrial applications, is taking steps to address this challenge. The presentation will outline Eaton’s “Zero Lead-Time” engineering strategy to accelerate product design. The session will highlight Eaton’s Vision for Digital Design. The presentation will include examples of product development in this new environment.

4:15 p.m. – 4:35 p.m. | Sponsor Thought-Leadership Vignettes

DxP Services

4:35 p.m. – 5:05 p.m. | Safer Products Evolve as New Data Is Discovered: The Role of ALM, EDA, and PLM in Streamlining Mobility Product Lifecycles
Craig Brown, Executive Consultant, CIMdata & ex PLM Leader at General Motors
Today’s products collect enormous amounts of measurements of a product’s usage in near real-time. Sensors and onboard computing are within the solution domain of Electronic Design Automation (EDA) and continue to benefit from Moore’s Law. Surely, these data insights can lead to safer products. Companies developing complex mobility products containing more embedded software face increasing pressures for safety innovations. This evolution is often identified as the Software Defined Vehicle (SDV). Contextual data, which is easy to comprehend, is one key to success, pushing PLM and ALM solutions towards a systems focal point of applied knowledge and best practices during mobility product lifecycles. In this presentation, we will explore the reasons why it is more important than ever that ALM, EDA, and PLM cooperate to enable re-engineering and inventing streamlined processes and data flow across mobility product lifecycles. We will discuss the necessity and challenge of data sharing and knowledge exchanges across products. Data discovery between products and the environment within which they operate requires a higher level of integration to achieve on-going safe operations. The safest products learn as they discover insights via their experiential data.

5:05 p.m. – 5:15 p.m. | Summary

5:15 p.m. | Conference Adjourns for the Day

5:15 p.m. – 6:15 p.m. | Happy Hour – avoid the traffic and join us for drinks and snacks in the PLM Collaboration Café

Day 2 – 9 May

7:30 a.m. – 8:00 a.m. | Registration & Continental Breakfast in the PLM Collaboration Café

8:00 a.m. – 8:05 a.m. | Welcome
Peter Bilello, President & CEO, CIMdata & Håkan Kårdén, Strategic Advisor, HKAB

8:05 a.m. – 8:45 a.m | KEYNOTE: Tides of Triumph: A Celebration of Digital Engineering Success
Daniel Hettema, Director of Digital Engineering, Modeling and Simulation, Office of the Under Secretary of Defense for Research and Engineering
Following the release of the Digital Engineering Strategy by the Department of Defense (DoD) in 2018 and the DoD Instruction 5000.97 in 2024 for Digital Engineering (DE), Daniel Hettema, Director of Digital Engineering, Modeling & Simulation (DEM&S), is celebrating DE’s success. In his presentation, he will describe how DEM&S and the Department are moving the DE needle forward. This involves highlighting the importance of the intersection between Product Lifecycle Management (PLM) and its role in enhancing data management and configuration control practices to achieve a DE approach. By recognizing and celebrating small wins, DEM&S aims to foster organizational change that will accelerate DE acquisition, delivering more effective solutions to the warfighter. This presentation will challenge attendees to take on the role of change managers to meet key initiatives in progress. The session will pinpoint critical transition points for analysis and operational efficiency and identify potential gaps for future needs. Aligned with the National Defense Science and Technology Strategy (NDT&S), he will discuss how PLM is essential to leverage the benefits of DE processes and tools for optimizing designs in the virtual world.

8:45 a.m. – 9:15 a.m. | A Discussion on Achieving the Digital Thread from Design Engineering through Life Cycle Product Support via Standards.
James Colson, Learning Director, Reliability, Availability, Maintainability, and Supportability, Defense Acquisition University
The U.S. Congress recently directed DoD to conduct a Study on new and emerging technologies/standards to aid in achieving a true Digital Thread throughout the life cycle of a system. The results reveal several possible paths forward to actually achieving this goal. Standards provide the backbone of the Digital Thread. What are they, and how will they work? This interactive presentation will look at a current recommended approach that DoD is looking to help solve the disconnected thread of Engineering Design data and through-life Product Support data. Come to this presentation prepared to discuss shared experiences and explore new ideas about connecting the Digital Thread from the cradle to the grave of a system.

9:15 a.m. – 9:45 a.m. | Adapting PLM to the World of Major Infrastructure Projects
Jeff Stroh, Senior Director, Digital & Information Systems Management, McDermott 
PLM is a well-established tool in numerous industrial sectors, but it’s a developing area for major energy infrastructure projects worldwide. As the world undertakes an Energy Transition, the major infrastructure engineering and construction companies must also rethink how we plan, execute, and deliver increasingly complex infrastructure projects. Legacy approaches, hinging on voluminous narrative documentation and manual processes, are not fit for the fast-paced world associated with these new types of projects and customers. Lightweight, customizable, and “open” tools are needed to digitalize processes and interface with a number of parties and systems more rapidly than ever before. This presentation will touch on how McDermott approaches this challenge through rethinking processes and tools and how digital transformation is poised to help realize those aims.

9:45 a.m. – 9:50 a.m. | Summary

9:50 a.m. – 10:20 a.m. | Sponsor Thought-Leadership Vignettes

SBE Vision

10:20 a.m. – 10:45 a.m. | Networking Break & PLM Collaboration Café

10:45 a.m. – 11:15 a.m. | PLM Visual Road Mapping: A Framework for Architecting Change
Dan Gladysz, PLM Business Architect, Moog Inc. 
This presentation will provide a framework for enterprise visualization of the Digital Tread for manufacturers. A template for strategic implementations starts to emerge through the decomposition of the enterprise’s purpose and derived legacy processes. This perspective offers an aligning touchpoint to technology-driven implementation strategies, which can obscure benefits and returns on investment. The presentation offers a different approach to assessing strategic needs and identifying value areas to deploy technology.

11:15 a.m. – 11:20 a.m. | Summary

11:20 a.m. – 12:20 p.m. | Spotlight on AI: Unravelling the Real Business Value of Artificial Intelligence for PLM Professionals in an Era of Digitalization Moderated by Peter Bilello, President & CEO, CIMdata
In this spotlight session, we confront the challenge facing PLM professionals: how to translate a corporate AI obsession into an actionable plan that spans the entire product lifecycle while managing risk and delivering a compelling ROI that justifies the necessary funding and cultural reorientation. In dialogue with a blended panel of senior strategists from industry and from PLM solution providers, we will delve into several key areas: identifying and driving ROI/value in an AI initiative, the current landscape of AI initiatives and emerging trends in industry, the integration of AI solutions into commercial PLM technologies, and practical suggestions for users embarking on an AI initiative. Drawing on the insights of these strategists, the discussion promises to deliver invaluable guidance to industrial users navigating the complexities of AI integration.

12:20 p.m. – 1:30 p.m. | Networking Lunch & PLM Collaboration Café

1:30 p.m. – 2:00 p.m. | Capabilities of the US Navy’s Enterprise PLM Program
Robert Lamanna, Director, Model-Based Enterprise, PEO IWS, ePLM IDE Program Manager, Naval Surface Warfare Center – Port Hueneme Division
Presentation detail to come.

2:00 p.m. – 2:30 p.m. | Charting the Course: Delivering the Support Solution of Choice with Integrated Standard Data
Rhun Jones, Strategic Campaigns Lead, BAE Systems Digital Intelligence
The UK Ministry of Defence has recognised that it has a problem with the delivery of Support and is now seeking industry engagement to help deliver its digital transformation agenda. This presentation will offer a perspective on the emerging opportunities for Support in UK Defence and the implications for those offering PLM toolsets based on the last two years spent exploring potential data and digital opportunities.

2:30 p.m. – 2:35 p.m. | Summary

2:35 p.m. – 2:50 p.m. | Networking Break & PLM Collaboration Café

2:50 p.m. – 3:20 p.m. | From Document to Data
Mathias Gustafsson, Principal Architect, Eurostep
The concept of a Digital Thread is not easy to grasp, and it is impossible to find a single person in a company with the whole picture and overall responsibility. The total product life cycle in the extended enterprise is a challenge with a large scope. In getting a team to focus on the same goal, a story, a narrative, or a map is useful. The good news is that such a map exists, and it is powerful as it is about the life cycle and not domain-specific. And even better, it is a standard. This presentation will showcase how a standard such as PLCS delivers a solid foundation for educating and spreading knowledge and facilitating communication between people. Some hands-on examples of a pragmatic approach to the digitalization transformation process will be shared.

3:20 p.m. – 3:50 p.m. | Moving Beyond 3D PDFs: Envisioning AI-Powered, Data-Driven Product Lifecycle Management
Dr. Thomas Hedberg, Mission Director for the Acquisition and Industrial Security mission area at the University of Maryland Applied Research Laboratory (ARLIS)
The opportunities brought by integrating Artificial Intelligence (AI) into Product Lifecycle Management (PLM) mark a transformative shift towards efficiency, innovation, and agility in product development and management. This presentation explores AI’s tangible benefits and real-world value in PLM, highlighting how businesses are already reaping the rewards through enhanced decision-making, improved product quality, and accelerated market readiness. We emphasize the need for a critical transition from traditional document-centric methods, such as 3D PDFs, to a dynamic, data-driven approach that leverages live, actionable data for predictive analytics and personalized product offerings. As we navigate the digital transformation of PLM, this presentation advocates for a fundamental mindset shift among industry leaders—from viewing PLM as a mere documentation repository to recognizing its potential as a strategic, data-rich platform. By harnessing the power of AI and embracing a data-centric paradigm, organizations can unlock unprecedented opportunities for growth, innovation, and competitive advantage, setting the stage for a future where data not only informs but drives product lifecycle management.

3:50 p.m. – 4:00 p.m. | Conference summary

4:00 p.m. | Conference Adjourns

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If you have any questions about PLM Road Map & PDT, please contact:

Håkan Kårdén
e: hakan.karden@eurostep.com
p: +46 (0)708 300 398